Welcome to personalized support for independent pet stores and brands across the Midatlantic
Currently looking for brand partners~
Does your brand need more support physically in the Mid-Atlantic or remotely nationally? Not quite sure what you are looking for? Please reach out either on LinkedIn, Instagram, or our contact form.
Professional Purpose
As an independent sales representative, I partner with ethically-minded, nutrition-focused pet brands to drive meaningful growth in the independent market. I represent innovative products across all categories, covering Maryland through South Carolina with room for expansion. By leveraging deep retail relationships and strategic sales expertise, I connect premium brands with the right retailers to foster long-term success for both parties.
About Me
With over 12 years of dedicated experience in the pet industry, my career has spanned from early retail roles to high-level sales management. I spent six years at Packer Mellem, where I represented over 30 brands and managed more than 1,000 stores, overseeing $3 million in annual revenue and consistently driving significant growth. My background also includes leadership at top retailers like Chuck & Don’s and specialized territory development for Raw Bistro, where I drove brand awareness and channel expansion.
Now based in Virginia Beach as a military spouse, I share my home with my Navy husband and six beloved pets. My journey has been defined by a passion for building lasting relationships between ethical brands and independent retailers. I am thrilled to bring my expertise in sales strategy and industry knowledge to the Mid-Atlantic market, helping exceptional pet brands and small businesses thrive together.
Who I Serve
I service independent pet stores bringing them high performing ethical brands to help them grow their business while growing brands along the way.
Client Testimonials
“I highly recommend Johanna for any sales role in the pet space. She has a strong understanding of independent pet retail industry and consistently demonstrated the ability to build relationships and scale business.”
Kevin Davis, Huxley & Kent
I had the pleasure of working with Johanna while she represented Wondercide as part of our third-party sales team. She was knowledgeable, friendly, and dependable, with a genuine passion for pets and their well-being. Johanna understood the pet industry, communicated well, and could always be counted on to follow through. She was a wonderful partner to work with, and I would recommend her without hesitation.
Ross Scarbro, Wondercide
Coming soon
Coming soon
CONTACT
